Squeeze Play!
helps YOU eat and enjoy real food.

SP! makes real food ACCESSIBLE!
- The challenge: Your love of sweet juicy peaches may go unquenched if your only access is the mealy, dry crap at the grocery store.
- Time for a Squeeze Play! We work directly with the best farms to offer you amazing produce for home (or work) delivery or pickup. Check out this week's menu! >
SP! makes real food CONVENIENT!
- The challenge: Beautiful farm fresh lettuce may be available at your neighborhood farmers market, but if you're at work or school or helping the kids with homework while it's in session, you're outta luck.
- Time for a Squeeze Play! We offer a big and growing menu of produce, treats, and staples for one-stop shopping – or opt for delivery! What's more convenient than real food at your door? Take a look at pickup and delivery details! >
SP! makes real food AFFORDABLE!
- The challenge: You scope out the organic section at the grocery store, but the prices break the bank.
- Time for a Squeeze Play! By sourcing our produce directly from farms, we are able to offer you the best food an average of 30-50% lower than grocery store or farmers market prices.
SP! makes real food FUN + EASY!
- The challenge: You're up for trying a new fruit or veggie, but you don't know how to eat it, and you don't want to risk buying something you won't like.
- Time for a Squeeze Play! We love introducing you to new-to-you and rare fruit and veggies. An SP! specialty is connecting you to the unusual fruit and veggies that simply aren't available, such as white sapote, cherimoya, and Fuerte avocados, all of which have become major hits among Squeeze Players! We help you know when it's ready to eat and how to enjoy it, and we always welcome your call or email with any questions or just to compare recipes!
SP! makes real food SUSTAINABLE for farms!
- The challenge: Family farmers are getting squeezed by the system: high water costs, expensive equiment, intense work, the miles racked up by schlepping produce to farmers markets all over, and ever-lower prices paid for their produce, it's not hard to understand why many farmers choose to sell their land to developers.
- Time for a Squeeze Play! As a nonprofit, we're able to BUY HIGHER – pay a fair price to farmers, rather than the usual pennies on the retail dollar – and sell lower – pass on a fair price to you, our Squeeze Players.
Squeeze Play! is San Diego's Fruit & Veggie Home Team. We're a nonprofit organization founded by Fathom Change. Talk to us!